KHITs is adding new programs and looking for sponsors. We also have special advertising packages for every budget. In fact, we would like to give you thirty (30), 30 second commercials per month during PRIME TIME (7am-7pm) for $300.00 per month (with a six (6) month commitment). For more information, please contact David Wood at (817) 904-2955 or email This email address is being protected from spambots. You need JavaScript enabled to view it.
Does radio advertising work?
At a glance, radio reaches more than 235 million Americans every week in an uncluttered environment—meaning your message isn’t surrounded by others, and you can speak with the intimacy of the human voice to tell emotional, memorable stories.
Still need convincing? We’ve compiled the facts to showcase some big reasons to consider radio advertising.
1. Radio Reaches 9 out of 10 Americans
Over the last two decades, digital media has been rapidly dominating advertising, now that most people are online. However, the radio still holds active as one of the oldest and most effective media for advertisers to reach their audiences. With radio reaching over 92% of U.S. adults every week, radio is one of the best platforms to reach your audience across the country.
Radio is a truly mobile medium, as listeners tune in everywhere—in the car, while exercising, at work, anywhere you can think of—providing many opportunities to make an impact.
2. Daytime is Prime Time (but Not the Only Time)
Morning and evening drive time are the two most desirable time slots for radio advertising because listener engagement is high as people prepare for their day, commute to and from work, and wind down. In general, popular talk shows air between 7am and 7pm, and many listeners tune in to their favorite music stations during work hours. Daytime is when you will reach many consumers on the go, making it a particularly effective daypart to drive customers to your store. However, that doesn’t mean you shouldn’t advertise outside of this timeframe.
3. As Much as 16+ Hours of Tune-In Time Each Week
On average, Americans aged 12 and over listen to 13+ hours of radio each week. Men 35-64 represent the most active listeners, tuning in for almost 17 hours weekly, while women in the same age bracket listen for 14 hours a week. Studies show that consumers need to be exposed to an advertising message at least three times before it begins to stick, so all of that listening lends itself to the type of frequency advertisers need to make an impact.
4. Radio Ad Spend Continues to Climb
If radio advertising wasn’t effective, businesses would not be spending a significant portion of their marketing budget on radio spots. Radio has maintained its popularity over the years among both national and local advertisers. In fact, radio revenue is expected to hit $14.9 billion this year, and by 2023, it will top $16 billion.
5. Proven ROI
A study by Nielsen examined radio’s return on ad spend in four retail categories—department stores, home improvement stores, mass merchandisers, and quick-service restaurants—and showed that, depending on the category, every dollar spent in radio advertising could generate up to $17 of revenue from listeners exposed to ads. Not only does radio provide proven ROI, but local businesses tend to see a more immediate return than with other types of advertising. Radio can deliver a powerful sales lift within a few days of the ad being heard, meaning it’s not just effective when consumers are in their cars, already shopping or close to a point of sale.
KHITs Radio is everywhere you are...
Radio is a truly mobile medium, as listeners tune in everywhere—in the car, while exercising, at work, anywhere you can think of—providing many opportunities to make an impact. KHITs Media offers broadcast and streaming listening options.